It is the quest for differentiation and low cost at the same time in order to create new market space and demand. Another important fact is that this strategy is not just about companies but can be applicable to businesses and sectors/ segments as well.

It's all about securing uncontested market space and rendering the competition obsolete. We know that nowadays, firms are competing with each other in a more competitive environment and focusing on gaining and increasing their market capitalization. It is founded on the idea that market limits and competitive dynamics are not set in stone and may be recreated by industry stakeholders' actions and beliefs.

One needs to research the companies or projects with low pricing pressure and where not many firms exist. Here, one needs to market the products and services provided in a less competitive environment. This strategy is about finding the goods and services which do not have much competition in the market. The Blue ocean strategy is all about creating an unknown market where demand is created instead of fighting for market share. So without further ado, let’s jump right into the thick of it. This very strategy is the subject of today’s blog. While this aggressive selling definitely helped Jio fortify its lead in the telecom industry, the sales were supplementary to an already sound strategy that the telecom giant had employed. I remember tiny umbrella kiosks set up everywhere to sell new Jio sims or have consumers port their numbers from other operators. Remember back in 2015, when everyone was rushing to get the “naya 4G wala sim” ? Reliance Telecom had recently launched Jio, and everyone wanted a piece of that action.

Blue Ocean Strategy for mac instal